The future has never looked less certain. For most, it’s business as unusual.
Past success is not enough. The questions every business needs to answer are: Why should they move now? What experiences will resonate tomorrow? How can those experiences be designed to offer the most value, for customers and business?
Uncertainty, as ever, raises the stakes. Those who move last, not far enough, or without conviction, will lose. But those who go early, boldly, meaningfully, will become the new leaders—tomorrow's Apple, Virgin Atlantic, and Citibank.
Join us for Tomorrow’s Human Experience: The Birth of Monochannel —part 3 of a virtual series exploring the mindset that is needed now to deliver the customer experiences of the future.
The sun is setting on omnichannel, and a new paradigm is taking shape: the end of channels as we know them. For today’s customers—who are increasingly digital-native—it’s meaningless to distinguish between digital and physical. We expect seamless experiences no matter the context: we expect a ‘monochannel' experience.
Companies that fuse the digital and physical can create seamless interactions that intelligently build on themselves over time, delivering constant business improvement.