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Tomorrow’s Human Experience: The Birth of Monochannel - Session 3
The future has never looked less certain. For most, it’s business as unusual.

Past success is not enough. The questions every business needs to answer are: Why should they move now? What experiences will resonate tomorrow? How can those experiences be designed to offer the most value, for customers and business?

Uncertainty, as ever, raises the stakes. Those who move last, not far enough, or without conviction, will lose. But those who go early, boldly, meaningfully, will become the new leaders—tomorrow's Apple, Virgin Atlantic, and Citibank.

Join us for Tomorrow’s Human Experience: The Birth of Monochannel —part 3 of a virtual series exploring the mindset that is needed now to deliver the customer experiences of the future.

How matters.

The sun is setting on omnichannel, and a new paradigm is taking shape: the end of channels as we know them. For today’s customers—who are increasingly digital-native—it’s meaningless to distinguish between digital and physical. We expect seamless experiences no matter the context: we expect a ‘monochannel' experience.

Companies that fuse the digital and physical can create seamless interactions that intelligently build on themselves over time, delivering constant business improvement.

Jun 3, 2020 10:00 AM in Pacific Time (US and Canada)

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Matthew McNerney, Eight Inc.
Executive Director
Matthew McNerney develops experiences that transform how guests connect with brands through immersive environments and digital interaction. His work helps build community, foster empathy, and nurture brand loyalty through play and storytelling. As Executive Director, Matthew leads our New York studio’s communications team.
Neil Redding, Redding Futures
Founder and President
Neil Redding is Founder and President of Redding Futures—a streamlined consultancy that enables brands and businesses to evolve their model and performance by engaging powerfully with the near future. His rare multidisciplinary perspective draws on the craft of software engineering, his work with brand narrative and expression, and digital-physical experience strategy. Neil has held leadership roles at Mediacom, Proximity/BBDO, Gensler, ThoughtWorks and Lab49.
Alexandra Scebold, Estee Lauder
Director of Consumer Marketing
Alexandra is a builder of international prestige and luxury retail brands, and an expert in strategically driving growth across channels. As Director of Consumer Marketing at Estée Lauder, she leads the development and execution of an integrated marketing strategy across a global fragrance portfolio. Alexandra has previously led omni-channel marketing at Ann Inc., Samsung and MAC Cosmetics.